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1. Qualified Database. I always start here, in developing a database of potential clients, but they are ideal, do not waste time in those who are not. It invests time in developing it yourself through your contacts or the contacts of your contacts, but make sure you have it of 10. From it, you will be able to work with effectiveness almost all the following tactics that I recommend you.
• How to Create a Powerful Database
2. Public Relations. They are all those strategies that help you communicate the message of your company with all the public with which it interacts. Here are the press conferences, your relationship with mass media and social media, your channels and tools, social programs, etc.
Define very well the way you communicate who you are, define your audiences well and be consistent and consistent, so you can expand your brand evenly, faster and better. In addition, doing good RP helps you get free publicity
3. Networking. My favorite, since I truly believe that no matter what the size or turn of your business, without contacts and good relationships off and online with key people, your business will not take off. Spend time dealing with the right people.
4. Strategic Alliances. Do not waste trying to find customers when maybe someone else already did. Look for allied companies whose business is not yours, but share the same market.
Generate synergy with companies that have already crossed the road and have a good portfolio of customers that you could access. It’s a great way to attract new customers. Clear! An alliance involves a win-win relationship, so you must establish fair and equitable deals.
5. Effective Advertising Off and Online. It is very important that you use a medium to make yourself known, but more so choose the right one. And this you can only do if you know your ideal client very well. The important thing is not to hire the magazine, station or channel that more audience or print has, the important thing is to choose the one that uses your market the most.
Make sure it’s not the one you like, it’s the one your client likes. And as for online advertising applies the same principle, the most recommended are the campaigns in Google Adwords, Facebook Ads and Youtube, but I repeat, make sure that is where your market is.